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Tim Allen to be voice of crucial GM ads

Detroit Free Press -- Cruze commercials to hit TV sets on Tuesday

BY CHRISSIE THOMPSON
FREE PRESS BUSINESS WRITER

Buzz Lightyear to the rescue.

After more than a year of searching for a new marketing theme, Chevrolet says it has landed the right person to deliver its message: comedian Tim Allen, also known as "The Santa Clause," Tim Taylor from "Home Improvement" and, of course, Buzz.

The first real look at Chevrolet's future ad plans comes Tuesday, as the brand debuts commercials for its new Chevrolet Cruze compact car.

GM is aiming the Cruze at 20-somethings and empty nesters. And both groups may recognize his voice, although possibly because of different gigs.

Many may also recognize Allen's voice from the "Pure Michigan" commercials touting the state he called home as

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Submitted Sep 06, 2010 By: creeklin

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lgppa Champion Author Pennsylvania Posts:11,558 Points:497,235 Joined:Sep 2010	Message Posted: Oct 15, 2010 5:07:10 PM Ignore lgppa Report Abuse Do you really think they'll sell more cars now?
dacofa Champion Author Nevada Posts:3,221 Points:695,535 Joined:Jan 2010	Message Posted: Sep 7, 2010 11:34:16 AM Ignore dacofa Report Abuse They need a comedian to keep everyone laughing at their products. I guess Obama's Goverment Motors can come up with any thing else. Mein Fuhrer has now required everyone to buy the "People's Car". As much as I like Tim Allen, don't forget he did 18months in a Co. prison for a drug conviction. What better person to represent Obama and GM. Maybe they can drop an I beam on Obama's Escalade. [Edited by: dacofa at 9/7/2010 11:36:16 AM EST]
jedintheshed Champion Author Colorado Springs Posts:1,587 Points:477,640 Joined:Nov 2008	Message Posted: Sep 7, 2010 11:17:28 AM Ignore jedintheshed Report Abuse I agree with ifallsguy from Minnesota
ArmydudeNC Champion Author North Carolina Posts:5,791 Points:913,450 Joined:Jul 2009	Message Posted: Sep 7, 2010 5:43:36 AM Ignore ArmydudeNC Report Abuse I've always pictured Tim Allen as a Ford man since he was with RRR Racing and drove competitively in Ford Mustangs. My, how times have changed.
DellDude2 Champion Author Nashville Posts:6,783 Points:1,656,835 Joined:Aug 2005	Message Posted: Sep 7, 2010 1:41:14 AM Ignore DellDude2 Report Abuse I liked seeing Howie Long as spokesman. Tim Allen... I think won't be taken seriously enough. Imagine Robin Williams as spokesman and you get the idea.
Jeff4U Champion Author Atlanta Posts:5,971 Points:1,386,645 Joined:Nov 2004	Message Posted: Sep 7, 2010 1:37:18 AM Ignore Jeff4U Report Abuse Big deal, really now ... who cares?
ifallsguy Champion Author Minnesota Posts:4,430 Points:1,214,755 Joined:Apr 2007	Message Posted: Sep 7, 2010 1:09:18 AM Ignore ifallsguy Report Abuse Gee, just what I want. Tim the Toolman Taylor selling cars. He is the perfect spokesman for Government Motors. They cannot run a company right, so they go to Al (in this case the taxpayer) to fix their problems then say they did it themselves
panj Champion Author Pennsylvania Posts:7,930 Points:648,025 Joined:Nov 2007	Message Posted: Sep 7, 2010 12:28:47 AM Ignore panj Report Abuse isn't he Canadian? There goes another job.
orestroker Champion Author Portland Posts:1,080 Points:880,145 Joined:Mar 2008	Message Posted: Sep 6, 2010 11:58:28 PM Ignore orestroker Report Abuse GM needs to display sincerity and humility. If Tim Allen can make us believe them...O.K!
Amplion Champion Author Oregon Posts:4,242 Points:1,399,285 Joined:Sep 2005	Message Posted: Sep 6, 2010 9:56:31 PM Ignore Amplion Report Abuse STILL WON'T BUY FROM GM.
mitchell6597 Champion Author New Hampshire Posts:2,563 Points:516,340 Joined:Apr 2010	Message Posted: Sep 6, 2010 7:43:52 PM Ignore mitchell6597 Report Abuse Have to agree with graceman as well...
realtorguzzler Champion Author Florida Posts:1,488 Points:259,210 Joined:Jun 2010	Message Posted: Sep 6, 2010 7:29:00 PM Ignore realtorguzzler Report Abuse Well said graceman.
BUSMAN1105 All-Star Author Atlanta Posts:918 Points:744,025 Joined:Aug 2008	Message Posted: Sep 6, 2010 5:03:09 PM Ignore BUSMAN1105 Report Abuse I HOPE IT WORKS BECAUSE I LIKE GM AND TIM ALLEN.
graceman Champion Author Baltimore Posts:3,235 Points:820,115 Joined:Jun 2008	Message Posted: Sep 6, 2010 4:59:02 PM Ignore graceman Report Abuse They need to make less expensive cars, that are reliable, not an actor full of hot air!
OHMS Champion Author Orange County Posts:10,805 Points:1,251,495 Joined:May 2005	Message Posted: Sep 6, 2010 4:04:09 PM Ignore OHMS Report Abuse Deetroit Mitchigan; rusty belt union made products to avoid.
Sneakers55 Champion Author Houston Posts:43,394 Points:1,713,080 Joined:Nov 2005	Message Posted: Sep 6, 2010 3:24:23 PM Ignore Sneakers55 Report Abuse qwerty17 wrote: >tim the tool man should fine tune that cruze & give it "more power" Maybe he can fix the ads on here. I was just offered the lowest price on a used 2006 Chevy Cruze. Sorry, folks, the closest thing GM had at that time was the disgusting little Cobalt.
gasokie Champion Author Oklahoma Posts:2,312 Points:962,455 Joined:May 2007	Message Posted: Sep 6, 2010 3:07:42 PM Ignore gasokie Report Abuse At least someone is making money from GM
airduct Champion Author Florida Posts:11,319 Points:293,020 Joined:May 2005	Message Posted: Sep 6, 2010 2:26:34 PM Ignore airduct Report Abuse >>Some ads get into the collective consciousness. Not mine. I tune out advertisements.
Sneakers55 Champion Author Houston Posts:43,394 Points:1,713,080 Joined:Nov 2005	Message Posted: Sep 6, 2010 12:44:13 PM Ignore Sneakers55 Report Abuse airduct wrote: >An advertisement is an advertisement. Apple "1984." (Aired 25 years later after adding a computer-generated iPod to the female runner.) "Where's the Beef?" "See the USA in your Chevrolet." "Raid: Kills Bugs Dead!" Some ads get into the collective consciousness.
Sneakers55 Champion Author Houston Posts:43,394 Points:1,713,080 Joined:Nov 2005	Message Posted: Sep 6, 2010 12:37:44 PM Ignore Sneakers55 Report Abuse "To Infiniti... and beyond!"
qwerty17 Champion Author New Jersey Posts:1,550 Points:670,915 Joined:Oct 2009	Message Posted: Sep 6, 2010 12:35:08 PM Ignore qwerty17 Report Abuse tim the tool man should fine tune that cruze & give it "more power"
fullcirclethink Champion Author Washington Posts:1,529 Points:118,885 Joined:Jun 2009	Message Posted: Sep 6, 2010 12:21:21 PM Ignore fullcirclethink Report Abuse Tim 'Buzz Lightyear' Allen and Government Motors: a marriage of convenience?
airduct Champion Author Florida Posts:11,319 Points:293,020 Joined:May 2005	Message Posted: Sep 6, 2010 12:19:28 PM Ignore airduct Report Abuse An advertisement is an advertisement.
kag2010 Champion Author Winnipeg Posts:2,900 Points:562,385 Joined:Apr 2010	Message Posted: Sep 6, 2010 12:02:09 PM Ignore kag2010 Report Abuse Tim Allen appeals to lots of folks,
Sneakers55 Champion Author Houston Posts:43,394 Points:1,713,080 Joined:Nov 2005	Message Posted: Sep 6, 2010 11:31:11 AM Ignore Sneakers55 Report Abuse Almost anything is an improvement over Ed Whitacre for advertising delivery, but he is staying a while as Executive Chairman while stepping down as CEO. Same deal they have at Ford with Alan Mulally as CEO and Billy Ford as Executive Chairman. That said, Billy Ford has his last name inside the Blue Oval and he went with only a token salary for a while.
coughlin Champion Author San Jose Posts:3,346 Points:757,100 Joined:Sep 2009	Message Posted: Sep 6, 2010 10:45:34 AM Ignore coughlin Report Abuse Good move on GM's part. Tim Allen has 'been around the block' ... and 'the Yard'. People relate to his experiences.
Mooseman1 Champion Author Manitoba Posts:7,301 Points:1,380,995 Joined:Jul 2007	Message Posted: Sep 6, 2010 10:27:42 AM Ignore Mooseman1 Report Abuse I wonder if a comedian will bring a voice of legitimacy to GM new reputation.
Lugi1967 Champion Author Ohio Posts:2,595 Points:545,495 Joined:Jun 2010	Message Posted: Sep 6, 2010 9:26:17 AM Ignore Lugi1967 Report Abuse Ought to be entertaining but will it sell cars
albert2008 Champion Author Winnipeg Posts:5,010 Points:1,020,185 Joined:Sep 2008	Message Posted: Sep 6, 2010 9:13:22 AM Ignore albert2008 Report Abuse ho ho ho hidey o neighbour
BMW2014 Champion Author Toronto Posts:1,794 Points:364,300 Joined:Jun 2010	Message Posted: Sep 6, 2010 9:07:26 AM Ignore BMW2014 Report Abuse Hey! Tim how is Bob Villa.
bluehawk43 All-Star Author Arkansas Posts:679 Points:503,890 Joined:May 2009	Message Posted: Sep 6, 2010 8:52:03 AM Ignore bluehawk43 Report Abuse And GM has the government keeping them out of trouble just like Tim had someone helping keep him out of trouble.
APlus Champion Author San Antonio Posts:2,222 Points:610,970 Joined:Apr 2007	Message Posted: Sep 6, 2010 8:43:07 AM Ignore APlus Report Abuse Tim Allen appeals to lots of folks and should help GM sell more cars.