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Ford looks to improve mileage for its F-150 pickup

GasBuddy Blog -- Ford is planning to introduce its next-generation F-150 pickup (2015 edition) with gas mileage that improves by 15 to 20 percent, hiking its mileage by 3 mpg.

Reuters reports that the move "shifts the battleground in full-size trucks from power, durability and towing capacity to fuel economy."

And nobody should be surprised by that, given the EPA mandates on corporate average fuel economy. Playing the cards the government has dealt, Ford is pursuing a different strategy from crosstown rival General Motors Co, which unveiled its redesigned 2014 Chevrolet Silverado and GMC Sierra pickups, while promoting such virtues as more power and torque, a quieter cab and additional safety features.

Ford instead is hiking...

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Submitted Jan 08, 2013 By: PD

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gs7101 Champion Author San Antonio Posts:5,503 Points:386,920 Joined:Jun 2009	Message Posted: Jan 12, 2013 7:37:43 AM Ignore gs7101 Report Abuse These gas guzzlers definitely need improvements.
edwardj66 Rookie Author Chicago Posts:26 Points:152,475 Joined:Feb 2012	Message Posted: Jan 11, 2013 12:58:16 PM Ignore edwardj66 Report Abuse About time.... Work for improvement on the worst offenders... Those with lowest mpg"s
Edger Champion Author Pittsburgh Posts:40,194 Points:2,468,085 Joined:Apr 2005	Message Posted: Jan 10, 2013 4:50:02 PM Ignore Edger Report Abuse "Ford is aiming at people who WANT TO DRIVE a Truck, BUT NEVER HAUL Anything actually Crowd." Ford knows this crowd are the ones who can afford the $35,000+ trucks. The higher fuel mileage is an enticement, along with aluminum body panels!
mcbrownie220 Sophomore Author Toledo Posts:225 Points:150,625 Joined:Jun 2012	Message Posted: Jan 10, 2013 12:21:52 AM Ignore mcbrownie220 Report Abuse hmmm
LeftLane1 Champion Author Georgia Posts:13,925 Points:1,860,365 Joined:May 2007	Message Posted: Jan 9, 2013 7:04:24 PM Ignore LeftLane1 Report Abuse IF you read the actual article, it MIGHT NOT boost sales for Ford, the article states how Ford is going with weaker, lighter, thinner materials and with a V-6 focus for the future. The V-6 Ecoboost is not a bad engine, it will move the EMPTY lighter truck fairly well I hope(it moves small sedans better), but GM(Chevrolet & GMC), Dodge(RAM), Toyota, et al are still pushing the "tougher, stronger and nicer" truck concepts, so this is a gamble. Toyota lost out with it's whimpy orginal T-100 which was a simular dud until it "beefed up, powered up and improved" so lets hope Ford isn't going backward. Ford is aiming at people who WANT TO DRIVE a Truck, BUT NEVER HAUL Anything actually Crowd.
gravityhurts Champion Author North Carolina Posts:4,073 Points:933,505 Joined:Sep 2008	Message Posted: Jan 9, 2013 8:44:25 AM Ignore gravityhurts Report Abuse Only 3 mpg.
52MPG Champion Author Dayton Posts:7,242 Points:1,737,705 Joined:Apr 2006	Message Posted: Jan 9, 2013 5:55:37 AM Ignore 52MPG Report Abuse 3 extra MPG does not impress me.
Billrusty All-Star Author Washington Posts:822 Points:153,155 Joined:Nov 2012	Message Posted: Jan 9, 2013 3:31:48 AM Ignore Billrusty Report Abuse chevy still rules.
alterman156 Champion Author New York Posts:7,465 Points:1,552,775 Joined:Dec 2008	Message Posted: Jan 8, 2013 9:03:16 PM Ignore alterman156 Report Abuse Hope Ford will be able to improve the fuel economy in their F-series pickups.
sillywagon Champion Author New York Posts:14,849 Points:1,436,370 Joined:Oct 2008	Message Posted: Jan 8, 2013 8:39:35 PM Ignore sillywagon Report Abuse Just don't ruin a well functioning pickup truck. Many people who work, need a truck that isn't dinky. I remember reading that Ford got rid of the Ranger in North America because the "redesigned" Ranger was too simular to a base F-150. And that most purchasers of Rangers were fleet purchasers, people who didn't need a truck, and people who bought on low price.
BobBG All-Star Author Albany Posts:820 Points:807,710 Joined:Nov 2005	Message Posted: Jan 8, 2013 8:36:17 PM Ignore BobBG Report Abuse It would be nice to see the return of small pickups.
xB33 Rookie Author Milwaukee Posts:29 Points:474,405 Joined:Sep 2005	Message Posted: Jan 8, 2013 6:46:25 PM Ignore xB33 Report Abuse Bring back the Ford Ranger - it got much better mileage.
Digger52 Champion Author Chicago Posts:2,387 Points:844,935 Joined:Aug 2008	Message Posted: Jan 8, 2013 4:39:21 PM Ignore Digger52 Report Abuse OK
bell05 Champion Author Atlanta Posts:9,235 Points:1,872,610 Joined:Jun 2005	Message Posted: Jan 8, 2013 4:29:15 PM Ignore bell05 Report Abuse Well go Ford!
Titanic1985 Champion Author South Carolina Posts:6,217 Points:355,070 Joined:Dec 2010	Message Posted: Jan 8, 2013 2:50:06 PM Ignore Titanic1985 Report Abuse The mandated EPA CAFE of 54.0 MPG by 2025 is one step closer with Ford's redesign. Some of the ideas mentioned (e.g. reduced weight by using lighter materials, improved aerodynamics, etc.) are long overdue. It is a positive step as pickup trucks are an integral part of American culture and considered necessary by many households. This change in ideology between Ford & GM should prove interesting in the marketplace.
t_flor Champion Author Illinois Posts:2,305 Points:957,290 Joined:Jul 2008	Message Posted: Jan 8, 2013 2:48:01 PM Ignore t_flor Report Abuse Wow I didn't read that correctly! I thought it said hiking its mileage to 3 mph!
Edger Champion Author Pittsburgh Posts:40,194 Points:2,468,085 Joined:Apr 2005	Message Posted: Jan 8, 2013 2:41:10 PM Ignore Edger Report Abuse A 15 to 20 percent fuel economy increase and less body rust due to an increase in aluminum useage sounds great to me.
dieselfiendSC Champion Author South Carolina Posts:2,170 Points:843,055 Joined:Nov 2008	Message Posted: Jan 8, 2013 2:40:22 PM Ignore dieselfiendSC Report Abuse Yes, people buy trucks to be able to haul and tow not to get great fuel mileage. If they can do both (doubt it) great.
GRUMPY55 Champion Author California Posts:1,619 Points:421,450 Joined:Oct 2011	Message Posted: Jan 8, 2013 2:39:51 PM Ignore GRUMPY55 Report Abuse Dodge already gets 25 mpg, so why brag.
GatorGuy Champion Author Columbia Posts:2,220 Points:1,202,985 Joined:Jan 2009	Message Posted: Jan 8, 2013 2:39:48 PM Ignore GatorGuy Report Abuse Thanks to the government, soon trucks won't be trucks, but square sedans.
CPGas1815 Champion Author Michigan Posts:6,027 Points:1,099,605 Joined:Apr 2008	Message Posted: Jan 8, 2013 2:36:03 PM Ignore CPGas1815 Report Abuse I agree JEP39. Ford SUCKS!!
jep39 Champion Author California Posts:1,141 Points:1,222,965 Joined:Jun 2007	Message Posted: Jan 8, 2013 2:31:20 PM Ignore jep39 Report Abuse I have never been happy with a Ford.
kd5kpd Champion Author Texas Posts:3,716 Points:1,412,725 Joined:Apr 2006	Message Posted: Jan 8, 2013 2:30:37 PM Ignore kd5kpd Report Abuse Good but still needs to be better.
USMC_0411 Veteran Author California Posts:363 Points:348,215 Joined:Apr 2011	Message Posted: Jan 8, 2013 2:29:56 PM Ignore USMC_0411 Report Abuse Ok
caddilac Champion Author Ontario Posts:16,582 Points:2,135,705 Joined:Apr 2007	Message Posted: Jan 8, 2013 2:29:27 PM Ignore caddilac Report Abuse WOW, a whole 3 mpg more. And they have the audacity to brag about a miniscule 3 mpg improvement?
rf6480 Champion Author Miami Posts:1,533 Points:545,360 Joined:Mar 2011	Message Posted: Jan 8, 2013 2:28:14 PM Ignore rf6480 Report Abuse I widh they could have figured out how to improve mileage in the little Ranger pickup before they killed the great seller off. Newer model still got less than 20. I have never gotten the posted 19.
Harry813 Champion Author Iowa Posts:2,980 Points:657,640 Joined:Jul 2011	Message Posted: Jan 8, 2013 2:27:41 PM Ignore Harry813 Report Abuse Well... It's a start ...
KarateDude Champion Author Cincinnati Posts:2,486 Points:833,840 Joined:Mar 2008	Message Posted: Jan 8, 2013 2:22:32 PM Ignore KarateDude Report Abuse At 15% it implies that a F-150 is already getting 20MPG. I wish my F-150 was getting that... I'm lucky if I can get above 14MPG on the highway!
thebigv Sophomore Author Ottawa Posts:216 Points:58,330 Joined:Oct 2012	Message Posted: Jan 8, 2013 2:21:48 PM Ignore thebigv Report Abuse so what will that be real life?
FogCitySpotter Champion Author San Francisco Posts:2,468 Points:517,425 Joined:Apr 2007	Message Posted: Jan 8, 2013 2:21:24 PM Ignore FogCitySpotter Report Abuse Finally
kingpin6 Champion Author Arkansas Posts:2,920 Points:1,559,000 Joined:Jul 2007	Message Posted: Jan 8, 2013 2:21:21 PM Ignore kingpin6 Report Abuse Always happy to see manufacturers working on improving fuel mileage. They already have the technology needed to get all vehicles up to 20-25 MPG, but part of the problem is that the cost is too high to do it, so consumers aren't willing to pay the much higher prices.
Tralp All-Star Author North Carolina Posts:787 Points:186,695 Joined:Oct 2012	Message Posted: Jan 8, 2013 2:19:28 PM Ignore Tralp Report Abuse all they need to do is adjust the electronics and they can improve them 30-40%.
JLSindy Champion Author Cleveland Posts:3,471 Points:669,265 Joined:Aug 2005	Message Posted: Jan 8, 2013 2:19:14 PM Ignore JLSindy Report Abuse The little Ford Ranger they made did have great gas mileage and was well loved - so we quit making that one - go figure!
Zygnatz Champion Author British Columbia Posts:12,723 Points:2,513,260 Joined:Oct 2005	Message Posted: Jan 8, 2013 2:16:43 PM Ignore Zygnatz Report Abuse I wonder how the lighter components will stand up.
indyjim Champion Author Indianapolis Posts:10,071 Points:2,315,430 Joined:Jul 2006	Message Posted: Jan 8, 2013 2:15:22 PM Ignore indyjim Report Abuse Maybe if Obama would increase taxes on gas guzzlers, causing sales to drop, then car manufacturers would do something about it.
Darwin00 All-Star Author Mississippi Posts:827 Points:266,345 Joined:Dec 2010	Message Posted: Jan 8, 2013 2:14:45 PM Ignore Darwin00 Report Abuse I agree with bigmace111.
mrreferee Champion Author Savannah Posts:1,336 Points:553,780 Joined:Jun 2011	Message Posted: Jan 8, 2013 2:14:19 PM Ignore mrreferee Report Abuse How about trying alternative fuel, like CNG or hydrogen...?
bigmace111 Champion Author Albany Posts:2,703 Points:610,600 Joined:May 2011	Message Posted: Jan 8, 2013 2:11:34 PM Ignore bigmace111 Report Abuse Not enough, they should improve by 5 to 10 mpg.
95Vette Champion Author Missouri Posts:2,510 Points:628,880 Joined:Sep 2005	Message Posted: Jan 8, 2013 2:10:04 PM Ignore 95Vette Report Abuse Still needs to improve some more...
txrojo2005 All-Star Author Austin Posts:761 Points:476,180 Joined:May 2011	Message Posted: Jan 8, 2013 2:07:33 PM Ignore txrojo2005 Report Abuse Keep improving
EVBuddy Champion Author Nevada Posts:16,670 Points:3,027,595 Joined:Sep 2004	Message Posted: Jan 8, 2013 2:04:14 PM Ignore EVBuddy Report Abuse Still below average
oldiesman Champion Author New York Posts:6,407 Points:2,189,960 Joined:May 2006	Message Posted: Jan 8, 2013 1:52:32 PM Ignore oldiesman Report Abuse Go Ford!
BeaconLite Champion Author Ottawa Posts:1,922 Points:366,250 Joined:Sep 2009	Message Posted: Jan 8, 2013 1:51:28 PM Ignore BeaconLite Report Abuse They need to compete with GM and Chrysler.
larharris2 Veteran Author Tennessee Posts:328 Points:501,850 Joined:Oct 2011	Message Posted: Jan 8, 2013 1:50:54 PM Ignore larharris2 Report Abuse Good.
furiousfowl Champion Author Riverside Posts:16,835 Points:2,745,180 Joined:May 2005	Message Posted: Jan 8, 2013 1:50:23 PM Ignore furiousfowl Report Abuse cool
RQCraig All-Star Author Texas Posts:550 Points:149,575 Joined:Nov 2012	Message Posted: Jan 8, 2013 1:50:03 PM Ignore RQCraig Report Abuse Love it!
JoeKR Champion Author New Jersey Posts:9,453 Points:1,741,970 Joined:Feb 2006	Message Posted: Jan 8, 2013 1:49:50 PM Ignore JoeKR Report Abuse Maybe that will boost the national mpg to 23.1!
rbrowdersr Champion Author Detroit Posts:5,707 Points:1,815,855 Joined:Aug 2006	Message Posted: Jan 8, 2013 1:49:16 PM Ignore rbrowdersr Report Abuse Hope others follow their direction.
Chitowner Champion Author Omaha Posts:4,253 Points:1,128,965 Joined:Jul 2007	Message Posted: Jan 8, 2013 1:48:18 PM Ignore Chitowner Report Abuse sweet
nicemac Sophomore Author Tennessee Posts:241 Points:403,250 Joined:Dec 2011	Message Posted: Jan 8, 2013 1:47:56 PM Ignore nicemac Report Abuse But will all of the aluminum panels protect the driver as well as steel in event of a crash?